The 1% that shifts your 99%.

From a young age, she observed individuals and society through that lens. Individual thought. Collective pressure. Religious shaping. Family systems. Power. Behaviour under pressure.

At fourteen, she encountered Robert Greene’s work on psychological warfare. Her world was never quite the same. She later formalised that interest academically through a degree in Psychology, a minor in Law and Society, and a focus on Feminist Islamic Religion at Concordia University.

Her work went on to span diplomacy, scientific research, media, strategy and technology before developing into a private practice focused on the human variable. She works with executives, founders, family offices and high-impact individuals navigating situations where psychology, behaviour, perception and strategy materially affect the outcome.

The work is discreet by nature. Some engagements are deeply internal: patterns, emotional regulation, decision-making, identity, subconscious programming. Others are external: profiling, negotiation, leverage, perception, power dynamics and complex interpersonal situations. Often, they are both.

What began as The Guide to Hacking Your Psyche later became the Mental Programming Method, built around a simple premise: The mind is software. The body is hardware. Consciousness is electricity.

Most of the code running a person’s life was written before they had the ability to choose it. The work is identifying what is running, understanding where it came from, debugging what no longer serves, and installing something more effective for the person they are becoming.

At the centre of the method is one question: Do you run the programme inside your head, or does the programme run you?

Al Jassasi built her practice across Montreal, Riyadh and Dubai, where she is from. She works internationally and speaks English, Arabic and French.